Eatour is an innovative concept for a pizzeria-gelateria that through the close association of the two -very italian!- products brings the consumer trough a sensory journey around Italian culture and tradition.
The club was estabilished by a clear strategy of co-marketing with municipalities and resorts that aims to promote Italian culture, tourism, and creating a new and distinctive value added to the restaurant. Through a visual and sensory path concept this format tries to propouse a modern image of Italian pizzeria that nowadays is still linked to many stereotypes.
Team concept by L. Manfrini + Architects: S. Zanello I. Stama + Designers: F. Fregapane P. Trimarchi L. Tribuzi