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Green pixel

The vegetarian event is designed for architecture studio Piuarch. The concept is inspired by the logo, a lettering created with pixel’s font. Starting from the vision of a great meadow of daisies, and imagining to translate also in singles dots (green food) that surround the logo (red food), food is served on sticks that captures the guests as a daises field. As skewers are taken out, the logo is revealed in the middle of the table and the attention of guests it catalyzes on the brand.