G-HOST is the GEL MATIC stand for Host Fair Milan -International exhibition of the hospitality industry, the leading trade fair for Ho.Re.Ca and Retail.

The planimetry inspired by  the brand logo is a dynamic space. The corresponding brand expression is clean, sophisticated and modern minimalist.

GEL MATIC parlor is the heart of the machines -for express ice cream, soft serve, frozen yogurt and frozen patisserie desserts- exposition, an intimate space border with metallic mesh panels. White is chosen as the base colour, which is also the colour of the vanilla ice-cream.  Finally, the colors were put on the general shape by three different format inspired by organic, nature and retrò styles.

Show-cooking bench create a fun-social ice-cream demonstrative area.


3D model and renderings by D. Tizzi